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About The Event

Indian Jeweller is back with 6th edition of the India’s Coolest Store Awards (ICSA 2025) a prestigious celebration of vision, creativity, and excellence in jewellery retail. Held in collaboration with the Couture India Show, on 14th September 2025 at the iconic Taj Palace, New Delhi.

More than just an award, ICSA is a platform that honours jewellery stores that redefine what it means to be truly exceptional. It recognises retailers who are not only creating beautiful spaces and unforgettable shopping experiences, but who are also leading with purpose—shaping the industry with innovation, empathy, and integrity.

Creating a remarkable store experience goes beyond design, product, or service. It’s about the story you tell, the people you empower, and the difference you make. From thoughtful customer engagement to impactful community contributions, ICSA 2025 seeks to spotlight those who dare to be different.

If your store stands out for its bold ideas, strong values, and a commitment to excellence at every level—this is your moment.

Let the industry know what makes you the coolest. Be part of ICSA 2025.

Award Categories for ICSA 2025

General Categories

Award Categories

India’s Coolest Boutique Store India’s Coolest Independent Store India’s Coolest Chain Store India’s Coolest Store for Ambience India’s Coolest Digital Presence India’s Coolest Next-Gen Leader (Director/Owner to Be Between The Age 25yrs - 35yrs) India’s Coolest Ad Campaign India’s Coolest Visual Merchandising India’s Coolest Store with a Cause India’s Coolest Store Launch India’s Coolest Store to Work-in India's Coolest Experiential Space India’s Coolest Smart Store Retailer India’s Coolest Store – Customer Favorite

Event Timeline

1st June, 2025

Participation Open (Retailers)

22nd July, 2025

Participation Closes (Retailers)

1st August, 2025

Extension

7th August, 2025

Internal Voting

14th August, 2025

Grand Jury Meet

20th August, 2025

Nomination Announcement

14th September, 2025

Award Night

PROCESS AND JUDGING METHODOLOGY

Step 1: Entry Review & Finalist Selection All entries submitted through our official nomination process—including completed questionnaires, high-quality images, virtual store tours, and supporting materials—will undergo a thorough review. Based on this, Indian Jeweller’s editorial team, along with a distinguished jury panel, will shortlist the most promising finalists across each award category.

Step 2: Jury Evaluation A distinguished panel of jurors—featuring leaders from the jewellery industry, retail, design, and architecture—will evaluate each finalist using a detailed and structured scoring system. Finalists will be assessed across 13 Categories, including brand storytelling, aesthetic appeal, interior and exterior design, marketing innovation, digital presence, and overall uniqueness. Additionally, 1 category will be scored based on customer voting, bringing the voice of the buyer into the spotlight.

Step 3: Scoring & Weightage Each finalist will be evaluated on a scale of 0-100 across 13 judging criteria. The final score will reflect a weighted average based on the following benchmarks: .

  • 75% – Visual Merchandising, Store Layout & Overall Appearance
  • 50% – Innovation & Creativity in Concept and Execution
  • 50% – Staff Training, Employee Engagement & HR Practices
  • 100% – Use of Technology to Enhance Experience or Operations
  • 100% – Social Media Presence, Digital Branding & Engagement
    • Visual Merchandising,
    Store Layout and Appearance
    Innovation &
    Creativity
    Staff Training, Expertise &
    Employee Policy
    Innovative Use of Tech
    Technology
    Social Media Presence
    and Branding

    ICSA - Jury 2024

    Aftab Bandukwala

    Aftab Bandukwala

    Founder And Principal Architect Of V-Design Architectural Solutions, Mumbai
    Richa Singh

    Richa Singh

    Managing Director, India The Middle East, Natural Diamond Council
    Rahul Bansal

    Rahul Bansal

    Partner, Group DCA
    Nirupa Bhatt

    Nirupa Bhatt

    Independent Director, Business Leadership Coach & Strategic Adviser

    Event Venue

    Taj Palace

    2, Sardar Patel Marg
    Diplomatic Enclave, Chanakyapuri
    New Delhi, Delhi-11 00 21

    Our Sponsors

    F.A.Q's

    • The participation fee for India’s Coolest Next-Gen Leader and Customer Favorite is ₹10,000 + 18% GST for each category , and ₹25,000 + 18% GST for other 12 categories.

    • No, the participation fee of ₹25,000 + 18% GST covers all of the other 12 award categories (excluding Next-Gen Leader and Customer Favorite).

      The ₹10,000 + GST fee applies only to the India’s Coolest Next-Gen Leader and Customer Favorite categories individually. If you choose to enter either of those, the applicable fee will be ₹10,000 + GST per category, separate from the ₹25,000 + GST fee.

    • You can participate by nominating any one of your stores from your multi-store chain. Since these are store-specific awards, each entry must correspond to a single store location.

      If you wish to nominate more than one store across different cities or regions, you are welcome to do so—however, please note that a separate participation form and entry fee will be required for each nominated store. Each form is counted as one individual entry per store.

    • The entries will be evaluated by a distinguished panel of jury members, including the Editor of Indian Jeweller Magazine. The jury will consist of highly experienced professionals from the jewellery trade as well as experts from diverse fields such as interior design, architecture, marketing, retail, and branding. Their combined expertise ensures a fair and comprehensive evaluation of each submission based on creativity, execution, and overall impact.

    • Finalists will be announced on 20th August, 2025, and the winners will be announced on 14th September 2025 at the Gala Award Night.

    • Yes, past winners can participate again in the same category only if there has been a significant update—such as the launch of a new store, a major refurbishment, or a store relaunch. You are also encouraged to explore other categories if you've introduced new initiatives, such as a fresh advertising campaign, enhanced digital engagement, innovative technology, or any other notable development that sets your store apart this year.

    • Yes, you can participate again, provided the submission includes updated or new information.



      • FFor any more queries, you can email at events@indianjeweller.in or call at +91 9082501002 / +919082532068.

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