Open to jewellery stores operating within 5000 sq. ft. or less. The boutique must demonstrate excellence in jewellery curation, store design, and ambience, reflecting contemporary style and innovation in a compact space.

Jewellery retailers must operate as a standalone retail business with one or two locations within the same city. Each location must have a retail space exceeding 5,000 square feet.

Jewellery retail brands operating three or more outlets across India. This award celebrates the jewellery retail chain that exemplifies excellence in brand consistency, customer experience, innovation, and operational efficiency across multiple locations. It honours a brand that not only maintains a cohesive identity but also ensures a superior shopping experience nationwide.

Open to all jewellery retail stores across India that have been operational for at least one year and are known for offering a distinctive in-store experience through exceptional design, layout, and ambience.

Jewellery retailers with an active and innovative digital presence across one or more online platforms.

• The participant must be a second-generation or later member actively involved in a family-run jewellery retail business.
• The nominee must be in the age bracket of 25–35 years as of 31st December 2025.
• Must be in a leadership or decision-making role within the company (Director/Owner/Partner).
• The retail business must have a minimum of one operational store in India.

Open to jewellery retailers or brands that have launched an advertising campaign (digital, print, or integrated) within the last 18 months.

Open to all jewellery retail stores in India that have implemented in-store visual merchandising displays.

The India’s Coolest Visual Merchandising award honors a jewellery store that uses creative, immersive, and strategic visual merchandising to elevate the customer experience. From captivating window displays to thoughtful product placement, this award recognizes the art of storytelling through design, brand consistency, and aesthetic innovation that draws attention and drives footfall.

Open to jewellery retailers in India who actively integrate social responsibility into their business. The store must demonstrate ongoing initiatives that contribute meaningfully to a social, environmental, or community cause — whether through sustainable practices, artisan empowerment, women’s employment, education programs, or charitable partnerships.

• Jewellery store must have been launched between April 2024 and May 2025. • Store must be located in India. • Must be operational and open to customers at the time of participation.

• Jewellery retail store operating in India. • Minimum of 10 employees working in the nominated store. • Store must have been operational for at least 1 year. • Internal HR policies and employee feedback will be considered.

Jewellery retailers in India with a physical retail space designed to deliver immersive, interactive, or sensorial customer experiences. The store should use space, design, technology, or service innovation to elevate the shopping journey.

Jewellery retail stores in India that have integrated smart technologies (such as AR/VR, AI-powered tools, smart mirrors, automated inventory, virtual try-ons, CRM systems, etc.) to enhance customer experience, operations, or in-store engagement.

Open to all jewelry retail stores across India that have a loyal and engaged customer base, regardless of size or number of outlets.

This is a voting-based award, where your loyal customers play the key role in nominating and supporting your store.