Richa Singh leads the Natural Diamond Council in India and the Middle East. She has a proven track record of over 24 years in marketing and general management spanning advertising, branding, category building of beauty and luxury products. An entrepreneur at heart, she has a passion for developing brands from scratch.

Starting her journey in advertising at JWT, where she focused on consumer insights, creative strategy, development and execution, Richa then joined L’Oréal. She worked on building the brand for 14 years, scaling up the business across an array of segments, with a strong vision to create memories for consumers. Since 2017, she has been heading the India and Middle East operations for the Natural Diamond Council (NDC) as the Managing Director.