Richa Singh leads the Natural Diamond Council in India and the Middle East. She has a proven track record of over 24 years in marketing and general management spanning advertising, branding, category building of beauty and luxury products. An entrepreneur at heart, she has a passion for developing brands from scratch.

Starting her journey in advertising at JWT, where she focused on consumer insights, creative strategy, development and execution, Richa then joined L’Oréal. She worked on building the brand for 14 years, scaling up the business across an array of segments, with a strong vision to create memories for consumers. Since 2017, she has been heading the India and Middle East operations for the Natural Diamond Council (NDC) as the Managing Director.

Richa began the NDC journey in India working closely with the industry and creating an aspirational dream around natural diamonds for consumers. She has been awarded the ET Inspiring Women’s Awards 2021 as the ‘Visionary in the Luxury Sector’ and named in the Luxebook Top 100 Most Powerful Leaders of 2022.

Spearheading a niche segment of luxury consumers in the market and taking it upon herself to introduce, inspire and redefine their mindsets to more sustainable and ethically sourced diamonds, it is safe to say that Richa Singh made people see the ‘Natural Diamond Dream’ in India.