Providing the BEST Retail Experience is an art perfected by a few. Tangible aspects like Ambiance, Service, Inventory, Merchandise with the more intangible aspects - how empathetic are you towards your employees, what are your policies like, as a brand how do you contribute towards the betterment of the society and your country at large.., etc? A seamless melange of these two aspects is what makes brands relevant, successful and COOL. Do you believe you are a contender?
IF YES! THEN HERE IS YOUR CHANCE TO BECOME ONE OF INDIA’s COOLEST JEWELLERY STORES!
Indian Jeweller is back with India’s Coolest Store Awards 2021 (ICSA 2021).
The competition will take place over a period of three months, starting July 2021.
Retail jewellery stores in India are eligible for participation. Your existing store or your new store must fall under either of the below criteria to be part of it.
1. All new stores opened/renovated/refurbished after April 2018.
2. Must not have won these awards in previous editions.
Stores will be divided into three major categories –
Small Format (Store Area : More than 2500 sqft and less than 5000 sqft)
Large Format (Store Area: More than 5000 sqft)
Boutique Format (Store Area: Less than 2500 sqft)
The Competition will be divided into 4 regions.
North: Uttar Pradesh, Jammu & Kashmir, Himachal Pradesh, Uttrakhand, Punjab, Haryana, Delhi, Chandigarh and Rajasthan
East: Arunachal Pradesh, Assam, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, Sikkim, Odisha, Bihar, West Bengal, Jharkhand and Chhattisgarh.
West: Maharashtra, Gujarat, Goa, Dadra & Nagar Haveli, Daman & Diu and Madhya Pradesh
South: Karnataka, Andhra Pradesh, Tamil Nadu, Telangana, Kerala, Puducherry, Andaman & Nicobar Islands and Lakshwadeep Islands.
You may enter for indiascooleststores.com by Clicking on Register Tab. Doing so will allow you to save a draft of your entry and update it later as needed. (To access your entry form, you will be required to click on the link sent on your email address entered in the first step) In order to be considered for the competition, entrants must complete all required fields in the entry form (general information, digital presence, employee policies, social responsibility and store stats).
Step 1: From all initial entries, finalists in each division will be selected by INDIAN JEWELLER’s editors and judging panel.
Step 2: Our panel of industry-expert judges will be divided between the two divisions and will rate each finalist from 0-100 in six categories: story, exterior appearance, interior appearance, advertising and marketing, store website and overall individuality.
Step 3: Total scores are calculated weighting the categories according to importance:
The top two stores in each category are then determined.
Winners & First Runner Up’s will be notified in the beginning of September 2021. The top two stores in each category (region-wise) will be featured in the Aug-Sept issue of Indian Jeweller magazine. Entering the contest indicates an understanding that a reporter will interview the store owner, manager and staff and that the store is expected to provide high-resolution images of the store and owner(s) for publication. Winners will be permitted to use the India’s Coolest Stores logo, in their promotional materials, indicating they have been chosen as such by Indian Jeweller (IJ) magazine.