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About The Event

Indian Jeweller is back with 6th edition of the India’s Coolest Store Awards (ICSA 2025) a prestigious celebration of vision, creativity, and excellence in jewellery retail. Held in collaboration with the Couture India Show, on 14th September 2025 at the iconic Taj Palace, New Delhi.

More than just an award, ICSA is a platform that honours jewellery stores that redefine what it means to be truly exceptional. It recognises retailers who are not only creating beautiful spaces and unforgettable shopping experiences, but who are also leading with purpose—shaping the industry with innovation, empathy, and integrity.

Creating a remarkable store experience goes beyond design, product, or service. It’s about the story you tell, the people you empower, and the difference you make. From thoughtful customer engagement to impactful community contributions, ICSA 2025 seeks to spotlight those who dare to be different.

If your store stands out for its bold ideas, strong values, and a commitment to excellence at every level—this is your moment.

Let the industry know what makes you the coolest. Be part of ICSA 2025.

Event Timeline

1st June, 2025

Participation Open (Retailers)

22nd July, 2025

Participation Closes (Retailers)

1st August, 2025

Extension

7th August, 2025

Internal Voting

14th August, 2025

Grand Jury Meet

20th August, 2025

Nomination Announcement

14th September, 2025

Award Night

PROCESS AND JUDGING METHODOLOGY

Step 1: Entry Review & Finalist Selection All entries submitted through our official nomination process—including completed questionnaires, high-quality images, virtual store tours, and supporting materials—will undergo a thorough review. Based on this, Indian Jeweller’s editorial team, along with a distinguished jury panel, will shortlist the most promising finalists across each award category.

Step 2: Jury Evaluation A distinguished panel of jurors—featuring leaders from the jewellery industry, retail, design, and architecture—will evaluate each finalist using a detailed and structured scoring system. Finalists will be assessed across 13 Categories, including brand storytelling, aesthetic appeal, interior and exterior design, marketing innovation, digital presence, and overall uniqueness. Additionally, 1 category will be scored based on customer voting, bringing the voice of the buyer into the spotlight.

Step 3: Scoring & Weightage Each finalist will be evaluated on a scale of 0-100 across 14 judging criteria. The final score will reflect a weighted average based on the following benchmarks: .

  • 75% – Visual Merchandising, Store Layout & Overall Appearance
  • 50% – Innovation & Creativity in Concept and Execution
  • 50% – Staff Training, Employee Engagement & HR Practices
  • 100% – Use of Technology to Enhance Experience or Operations
  • 100% – Social Media Presence, Digital Branding & Engagement
  • Visual Merchandising,
    Store Layout and Appearance
    Innovation &
    Creativity
    Staff Training, Expertise &
    Employee Policy
    Innovative Use of Tech
    Technology
    Social Media Presence
    and Branding

    Event Venue

    Taj Palace

    2, Sardar Patel Marg
    Diplomatic Enclave, Chanakyapuri
    New Delhi, Delhi-11 00 21

    Our Sponsors

    F.A.Q's

    • Rs. 20,000/- Plus 18% GST.

    • Since these are store awards, you can participate for multiple stores in different cities or regions. However a separate form and entry fee will be applicable.

    • There will be a panel of eminent jury members and the editor of Indian Jeweller Magazine, who will be examining the form and details submitted by you. The Jury will be highly experienced from the trade and different fields such as interiors, architecture, marketing experts etc.

    • Finalists will be announced on 5th September 2024, and the winners will be announced on 29th September 2024 at the Gala Award Night.

    • We believe that participating in a different category will not only allow you to showcase your work to a wider audience but also provide you with a chance to challenge yourself and explore new artistic horizons. However, as per our competition guidelines, if you were the winner in a specific category last year, you are not eligible to participate in the same category this year.

    • Yes, you can participate.

    • Boutique Format : The store with built in area equalling or less than 5000 sqft.

      Large Format : The store with built in area equalling or more than 5000 sqft.

      Since these are regional awards, so in every region we will be having four winners. Boutique Format Winner & Boutique Format Runner up, Large Format Winner & Large Format Runner up. In total, 16 awards will be distributed along with the 7 Special Category Awards.

    • You 1st fill in the basic details required for your store and then can easily apply for special categories through the form (can choose the categories you like to apply) one company can select one special category to multiple special category in one single form.

    • Being most tech savvy means how well you have integrated technology in your Retail Stores, from ERP, CRM, Social Media to e-commerce.

    • The Judging criteria for the Coolest Place to Work include the kind of policies you have for your employees, in terms of their upliftment, incentives, morale boosting, and creating the sense of belongingness to your brand by taking them on bizcations, treks, providing a work space ambience, work-life balance etc. All of these collectively make your brand the Coolest Place to Work.

    • The Most Socially Responsible refers to awareness of issues that concern social justice and racial justice. Here we will be referring to how aware you are of social issues and have raised a voice about it to stand with the justice in terms of your campaigns.

    • The Best Ad Campaign can be in any medium such as (Print, social media, radio etc.)

    • The most innovative, exciting, and promising startup company that has made a significant impact in its industry and captivated the attention of stakeholders and consumers alike.

    • It recognizes an exceptional individual who has demonstrated outstanding excellence and achieved remarkable success in your store. With unwavering dedication, exceptional talent, and a relentless pursuit of excellence, this star performer has shined brightly and exceeded all expectations (store must nominate based on the criteria provided to you).

    • An award to recognise the innovative and forward-thinking gen-next jewellery owner who has joined the business. With ground-breaking ideas, cutting-edge technologies, and a bold vision, these trailblazers redefine what's possible and inspire others to push the boundaries of innovation.



      For any more queries, you can email at coutureindia@indianjeweller.in or call at 022-49733160/ +91 90825 01002.

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